Elle is 21and lives in west London. She is an apprentice at a fashion magazine company and is a part-time sales assistant at ‘Topshop’. At the moment she is ranked as D but has aspirations of entering the B socio-economic scale. Her love for fashion and her edgy style was inspired by her music taste. In her iTunes library you will expect to find some dated bands such as the ‘The Who’ and contemporary indie-rock music. Some artists that are included are ‘I blame coco’, ‘Vampire weekend’ ‘Muse’ and ‘Paramore’.
Her disposable income left after bills are spent on iTunes downloads, albums, gig/concert tickets and saves over a period of time for festivals. Her favorite festival is reading and goes there annually there without fail.
When Elle is not working or doing anything music or fashion related she is at home at her flat reading music magazines. By her reading lots she is the one who is ‘in-the-know’ about music- she is the one in her friendship group who always knows the pioneering bands that are rising through. She informs all her mates’ new bands by the use of social networking and technology. Also she uses social networking sites such as Facebook for things that range from communication to ‘liking’ bands/artist. Elle favourite website is twitter. She finds it as ‘the nearest thing from being in touch with your favourite celebrities.’